Hyolee, Model for Zenni Optical?

Reading RSS feeds from TechCrunch, I was surprised to see this ad by Zenni Optical.

The girl in the picture looks just like Hyolee Lee (이효리), a Korean pop singer.

I Googled to check if this is really she but found no explanation about that. Instead, I found out that this picture is one of her posters for Vidal Sassoon, and also confirmed that she’s modeling for Vidal Sassoon.

Is Zenni Optical using this picture with permission?

Hyolee, Model for Zenni Optical?

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